ICE THEATERS®, the market’s leading immersive and high-end theater screen format, is delighted to announce its opening of two ICE THEATERS® in partnership with major Spanish exhibitor OCINE. The first ICE Theaters® will open to the public for the worldwide release of Top Gun: Maverick, in May 2022, in Barcelona.
ICE THEATERS® combines premium design, and excellence in sound and image technologies. The revolutionary ICE IMMERSIVE® visual experience continues to meet the ever-growing demand from audiences for immersive cinematic experiences. With an extensive film line-up for 2021 that includes 24 blockbusters featured using ICE IMMERSIVE® technology, such as Warner Bros’s DUNE, Walt Disney Studios’s FREE GUY and Universal Pictures’s FAST AND FURIOUS 9, and 21 titles for 2020 amid the pandemic, OCINE will operate its first premium screen with ICE THEATERS® in its best-in-class cinemas.
Esteve Agusti, Chief Executive Officer at OCINE, declared: “We were blown away by what we saw in La Rochelle, when ICE Theaters® presented its very innovative premium format, providing this unique peripheral vision from start to finish. I believe it’s what our audiences have been craving for a long time and it was about time we offered it to them, now theaters are reopening their doors. We must offer our savvy customers an experience they cannot replicate at home, and I am confident the premium format will allow us to do so. ICE THEATERS® will help us push the barrier even further in regards to creating an immersive theatrical experience, with a business model that totally fits our needs as an exhibitor”.
Jocelyn Bouyssy, Managing Director at ICE THEATERS®, added: “We are delighted to be working with renowned brand OCINE, who share the same values as our parent company CGR Cinemas. They care about their customers and maintain some of the highest standards in the industry. OCINE invest in new renovation programs to continuously innovate and offer the latest technology to their clientele. We are thrilled to see our product launch in a brand-new territory, following the USA with Regal L.A Live in December 2019 and Saudi Arabia with Vox Cinemas in February 2020. Opening in Spain, one of Europe’s top markets for cinema, is a huge milestone for ICE THEATERS®.