After winning over moviegoers and dominating the box office in France, the first ICE THEATER with ICE IMMERISVE® technology is coming to the U.S. – with its first installation to be at Regal L.A. LIVE: A Barco Innovation Center in downtown Los Angeles (adjacent to L.A. LIVE).
The ICE (“Immersive Cinema Experience”) THEATER concept launched three years ago, combining state-of-the-art design and excellence in sound and image technologies with the revolutionary ICE IMMERSIVE® sensorial experience – featuring five non-reflecting LED-panels flanking each side of the auditorium, filling the moviegoer’s peripheral vision with colors that complement the front screen.